For a business to grow, one of its major goals is to acquire new customers. Lead generation is the strategy it uses to locate, target and nurture leads.
The purpose of generating leads is to find consumers who may need or want to buy the product a business is selling. Sales teams do not want to waste resources on people who have no interest in the product in the first place, so the process of lead generation helps to define and capture the potential customers who seem most inclined to become actual customers, known as high quality leads.
In order to generate leads, our marketing consultants and sales team typically collaborate on a campaign, offline and online, designed to identify and recruit promising customer prospects.
Acquiring contact information is the first part of the process.
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Position, develop and invest in your brands to differentiate and drive growth. You’ll gain a clearer perspective of which customers a brand (or portfolio of brands) is serving. You’ll also understand each brand’s points of difference better, acquiring the insight to grow share, improve positioning and build clearer targeting of customer segments. All this points to higher revenues and profits from improved alignment with customers and distribution channels.