• Plan

    Set goals and parameters, including expected return on investment and number and quality of leads.

  • Identify

    Define the characteristics of customer the business is aiming to capture in as much detail as possible.

  • Design

    Craft a multi-channel message to entice the lead to opt in and give contact information.

  • Produce

    Create and deliver materials for each medium involved in the campaign.

  • Test

    Monitor the initial hours and days of the campaign and make any corrections that are needed.

  • Measure

    Track and measure the response from the various campaign activities to gauge effectiveness.

For a business to grow, one of its major goals is to acquire new customers. Lead generation is the strategy it uses to locate, target and nurture leads.

The purpose of generating leads is to find consumers who may need or want to buy the product a business is selling. Sales teams do not want to waste resources on people who have no interest in the product in the first place, so the process of lead generation helps to define and capture the potential customers who seem most inclined to become actual customers, known as high quality leads.

In order to generate leads, our marketing consultants and sales team typically collaborate on a campaign, offline and online, designed to identify and recruit promising customer prospects. 

Acquiring contact information is the first part of the process.

Paper Abstract

  32Years Accumulated Practice


Position, develop and invest in your brands to differentiate and drive growth. You’ll gain a clearer perspective of which customers a brand (or portfolio of brands) is serving. You’ll also understand each brand’s points of difference better, acquiring the insight to grow share, improve positioning and build clearer targeting of customer segments. All this points to higher revenues and profits from improved alignment with customers and distribution channels.

S.N.Mushini LTD is a UK private company limited by guarantee (“SNM”). SNM and each of its member firms are legally separate and independent entities. 

Please see About S.N.Mushini to learn more about our global network of member firms.

S.N.Mushini LTD is a Limited Company registered in England and Wales with registered number 12241855 and its registered office at 110 Bishopsgate, London EC2N 4AY, United Kingdom.

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