SOCIAL MEDIA MANAGEMENT
WEBSITE STRUCTURE / CREATION
Unlike traditional offline marketing, digital marketing gives a business direct, two-way communication with customers.
Our digital marketers employ conventional approaches, via web pages and social media especially to raise awareness of a product or client brand.
By using this method, our consultants can connect directly and instantly with current and potential customers to build brand recognition, collect data and encourage word of mouth recommendations.
Our digital consultants consider digital marketing to be an entirely new endeavour that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.
Digital marketing targets a specific segment of the customer base and is interactive. Digital marketing is on the rise and includes search result ads, email ads, and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.
Internet marketing differs from digital marketing. Internet marketing is advertising that is solely on the Internet, whereas digital marketing can take place through mobile devices, on a subway platform, in a video game, or via a smartphone app.
32Years Accumulated Practice
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Position, develop and invest in your brands to differentiate and drive growth. You’ll gain a clearer perspective of which customers a brand (or portfolio of brands) is serving. You’ll also understand each brand’s points of difference better, acquiring the insight to grow share, improve positioning and build clearer targeting of customer segments. All this points to higher revenues and profits from improved alignment with customers and distribution channels.