Return on Investment
Our Research & Development Team's focus area is all about the business side of innovation. Our Consultants are engaged to develop and improve the bottom-line of innovation spend, which ranges from optimising new product development processes, to boosting portfolio complexity management and improving the efficiency of the Research & Development organisation. Decisions involving how long to keep a product in a portfolio and when to take a product out of service can be particularly difficult to make internally – consultants are therefore frequently brought in to advise around the elimination of no-longer-profitable products and to extend the profitable life of products currently in the market.
32Years Accumulated Practice
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Position, develop and invest in your brands to differentiate and drive growth. You’ll gain a clearer perspective of which customers a brand (or portfolio of brands) is serving. You’ll also understand each brand’s points of difference better, acquiring the insight to grow share, improve positioning and build clearer targeting of customer segments. All this points to higher revenues and profits from improved alignment with customers and distribution channels.